• People management
• Self Management
• Sales / Negociation
• Retail networks
  operational marketing
• Set up of in house
  training units

Since 1990 we have been accompanying companies in their search for performance by :

• Training their managers and staff on team management, sales and service techniques.
• Helping them improve their processes : customer experience in retail, sales followup, analysis and management of complex business deals…
• Assisting in the design of projects geared to help them move up to a higher orbit :

                            - Developing and running of a Client Data Base,
                            - Performance Evaluation Systems, 
                            - Induction Training Programs, etc...

• Helping to reinforce the adhesion and motivation of their staff members gaining a better understanding of :
  
                 - The company’s identity,
                 - How it fits into its environment,
                 - Its value creation processes,
                 - The meaning of each staff member’s contribution.

We strive to help our clients reaching the best possible tangible results, whilst making the process meaningful for their staff.

We have one idea in mind : the value created for our clients.

We know that only real value creation can justify our existence.

Throughout our relentless search for value, we have acquired certain convictions.

1. Real training does not consist in pushing people to accumulate knowledge, but to better use the knowledge they already possess.
   This is what separates it from teaching.

   Knowledge alone hardly enables anybody to become more effective. Instead, we emphasize vigilance, sharp reflexes building, and real time situational appraisal.

   This is why we have polished up during our 19 years of existence concepts which are both powerful and intuitive, and resonate in the mind of our audiences.
   We make sure they can be used in the heat of the moment.

   This is also the reason why all of the ADN consultants have significant “hands down on” operational experience: they know what it takes to work under pressure or in emergency situations.
   Therefore we make sure to build up for our clients clear and simple methodologies that can be used immediately.

2. We feel responsible to help people enjoying what they do, on top of becoming expert at doing it.
   We believe success depends on it.
   In other words, we sell management to managers ; we sell salesmanship to salespeople…

   How do we achieve this?

   • Beyond the technicalities, we constantly bring out the sense of the methods and strategies that we recommend,
   • We highlight the increase of satisfaction and decrease of fatigue that they bring about, on top of improving efficiency.

   Questioning one’s own attitudes and behaviour, changing habits, require a considerable effort.
   
   In order to obtain this, we make sure that everyone feels that the methods and techniques we promote have been custom designed for them.
   
   This is why we go to great lengths to get familiar with our clients’ sphere of business. We thoroughly look into their markets,
   products, environment and culture.

3. We know that what really matters is not what we say during training or consulting sessions, but what our clients say to themselves.
   
   We promote this positive ”self talk” with specific group facilitation techniques that emphasize self discovery of the needed changes, and visualisation of their implementation, instead of mere intellectual understanding.
   
   Again this separates training from teaching, and makes the difference between an interesting seminar and effective training.

4. Upon request, we can build training systems, custom designed to help our clients to reach their specific operational objectives.

   If for example the objective is to raise the service quality standards of a retail network, we will design a training system that will coordinate sales, staff ; store manager’s and retail manager’s roles.
   
   If the priority is to increase the transformation rate instead, the training system will be different.

5. We are well aware that training is not the only answer to the need for performance.
   
   It must be combined with process improvement and project development.
   
   This is why we have developed audit and consulting services to help you. We can offer them as standalone services or combine them with training.

6. We do our best to make working with us is a rewarding experience.
   
   We believe that it should bring you both professional and personal inspiration.

Thank you for reading this. It is my attempt to sum up what characterizes us and, I believe, also distinguishes us.

If you wish to learn more, feel free to dial +33(0) 143809292 or send me an email at philippebaudouin@adnconsultants.com.

I will be happy to continue this conversation with you.

Philippe Baudouin